What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.
Beer School ─ An insider's guide to craft beer, the world's greatest drink The wonderful world of craft beers: Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But, how do you get the right brew for you? And, can you learn to make a beer that will add to the lager legacy? Beers of the world: Welcome to Beer School, brought to you by the heroes of YouTube sensation the Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews, including: ales, lagers, porters, stouts, IPSs, and bitters. How to make beer: The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting.
Traces the rise and fall of the Chicago brewing industry, citing the impact of such factors as Prohibition, large-scale mergers, and the reigns of the city's top brewing families, in an account that includes a wealth of anecdotes and trivia.
Today’s Best Practices for Profit, Customer Retention, and a Happy Workplace
Author: Dan Sachs
Pubpsher: Apollo Publishers
Category: Business & Economics
Interviews and case studies with nine top business leaders reveal how extraordinary customer service brings high profit, brand loyalty, and a vibrant workplace, and show how you can implement their techniques in your own business. For more than twenty years, Dan Sachs has helped established and emerging businesses use hospitality practices to strengthen employee morale, customer retention, and profits. In The Million Dollar Greeting, readers accompany Sachs as he travels across the United States and Canada, interviewing leaders from both large and small companies, including: Ari Weinzweig (Zingerman’s Delicatessen) Rob Siefker (Zappos) Mike McDerment (FreshBooks) Steve Hindy (Brooklyn Brewery) Richard Coraine (Union Square Hospitality Group) Mark Hoplamazian (Hyatt Hotels) Paul Speigelman (BerylHealth) Jerrod Melman (Lettuce Entertain You Enterprises) Nick Sarillo (Nick’s Pizza & Pub) Each of the companies featured is consistently profitable with its success directly tied to its exceptional customer satisfaction and employees who rank their organization in the top places to work in North America. The original words of the business owners, including their practices, are shared and analyzed by Sachs. Instructional takeaways are written for the business world as it exists today and with consideration for expected changes over the coming years. Topics covered include answering the question of what modern-day hospitality is and why it matters in the digital age; what interpersonal practices, such as the use of empathy, lead to brand loyalty, high financial rewards, and the retention of top employees; how to create a dynamic work culture and the best ways to support employees of different age groups, from baby boomers to millennials; and what practices will grow increasingly critical for businesses to implement over the coming years.
Join author Bill Yenne on a whirlwind tour of the crafty world of beer! After a quick stop to learn about the anatomy of beer, including ingredients, styles, and even museums, Beer: The Ultimate World Tour will take you to all the regions of the world and their famous brews. Inside, you will find maps, charts, illustrations, and photographs showcasing favorite brews of the areas! Featuring beer from regions like: Belgium, Germany, Austria, Czech Republic, Great Britain, Ireland, France, Netherlands, USA, Caribbean, Canada, Australia, New Zealand and even the Far East! So grab a pint and dive into a wonderful tour of one of the world's best beverages!
Harrow School rose from being one of scores of local grammar schools founded in the sixteenth and seventeenth centuries to become the second most famous school in the English-speaking world. Still shorthand for social exclusivity, its development supplies insights into British educational,cultural, and political history, as well as providing evidence for the study of public schools in general, one of Britain's most idiosyncratic yet successful social inventions.Avoiding polemic or apologia, this new history of Harrow, the first for over half a century, and the first to be based on unfettered access to the school and governors' archives, investigates the school's governors, masters, pupils, finances, social position, and curriculum, within the context ofshifting political, cultural, and educational circumstances. It is a contribution to the social history of Britain as well as a critical study of a famous school. Unusually for school histories, this book, supported by a full academic apparatus of source references, frankly confronts the school'sfailings as well as its successes; its financial, educational, and sexual scandals as openly as its well-publicized eminence as the school of Byron, Churchill (and six other British prime ministers), and Nehru.
Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,000. Now this once-fledgling movement has become ubiquitous nationwide—there's even a honey ale brewed at the White House. This book not only tells the stories of the major figures and businesses within the movement, but it also ties in the movement with larger American culinary developments. It also charts the explosion of the mass-market craft beer culture, including magazines, festivals, home brewing, and more. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.