This is a guide to how to achieve your objectives and raise your profile through effective business writing.
Effective writing is accessible, professional, and direct. In the business world, the best writing must be friendly but not too conversational, professional without being dry, and results driven without feeling like a “hard sell.” Business Writing for Results shows you how to write emails, reports, proposals, and other action-oriented communications that meet these standards—in three easy steps. You’ll write cleaner, more polished communications in far less time than you ever thought possible. Using engaging and thought-provoking examples and interactive exercises, the lessons in this book will help you express your ideas clearly, concisely, and persuasively. You’ll discover how to write: Proposals that generate new business Reports that illuminate key points Emails that are easy to read and respond to Training workbooks that facilitate deep understanding and results-based learning Letters that get you job interviews, business opportunities, and donations Using a reader-focused approach, you’ll learn professional tips and tricks that are easy to remember—and that work. Business Writing for Results helps you get your points across clearly, quickly, and effectively in order to produce the outcomes you want. PRAISE: “A life ring in disguise. I feel like I’m drowning at work and through this book, the rescue boat is in sight and coming my way. Thank you, Jane.” —Karen A. Polan, Senior Field Specialist, First Energy “Jane’s real life examples helped me understand the concepts.” —Christine Lotz, Product Research Technician, Hillshire Farms “After implementing several of [her] suggestions, we boosted the bottom line by 15-20 percent. Thanks, Jane.” —Denise Dennis, Office Manager, Eye Surgery Associates “Business Writing for Results is terrific! I’ve been in business for twenty years, so it takes something special to get through the haze of habit! Jane’s book does it!” —Nancy Hartman, Writer, TKR Cable “Our highest rated trainer—by far—is Jane Cleland!” —Candace Cross, Manager, Training, IBM Corporation
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
The Revised and Updated 3rd edition of the clear, practical guide to business writing from a renowned corporate writing coach Since the first edition's publication in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as an excellent primer for anyone who writes on the job. Now revised and updated to cover e-mail, texts, and the latest social media technology, Business Writing uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.
Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.
Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it. Key Features * Includes exercises, worksheets, and sample revisions * Covers memos, letters, and ways to catch readers' eyes * Teaches how to judge writing quality * Incorporates actual writing samples from large and small businesses * Emphasizes results-oriented writing
Describes an effective approach to the writing process, discusses business letters, memos, reports, and resumes, and reviews business grammar and style.
In Today’s Business World, You Are What You Write Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation. It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, and transmit business correspondence directly affects the results you'll get. This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You'll learn all of the business writing basics, including: How to organize your writing for maximum efficiency Essential guidelines for enacting a professional tone and presence Helpful strategies for ensuring proper use of punctuation and grammar Practical techniques for the layout of your text and embedded visual objects Best practices for print and electronic communications, including memos, letters, reports, and emails Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.
Anyone who has ever had to write any business document, from interoffice memo to fifty-page proposal, will find this the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to write clearly and powerfully, organize material and avoid errors and jargon.
Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients. Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can’t rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks. Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you’ll find Dawn’s straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.
How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers – the people you communicate withat work – are no different. So how can you make your communication stand out from the pileand get the job done? Whether you’re crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you’llfind: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a readeroff Crucial tips for self-editing and revision techniques toheighten your impact Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences
Do you want to save time and boost your career when you write at the office? Business Writing Makeovers: Shortcut Solutions to Improve Your Letters, E-Mails, and Faxes can help. Hawley Roddick draws on her WriteAssetsr seminars for Fortune 500 companies to suggest various ways to write for results. She demonstrates, for example, that it is easier than you may imagine to write requests for a raise or promotion, proposals and reports, thank-you or sympathy notes, meeting minutes, e-mails, and sales letters. Business Writing Makeovers is a seminar in a book at a small fraction of a seminar's cost in terms of both time and money. Each Shortcut Solution has four parts: 1. Original that needs improvement. 2. Formula that outlines the beginning, middle, and end of a makeover. 3. Makeover that improves on the Original and serves as a model. 4. Tip Sheet that highlights widely applicable writing techniques. To meet typical business-writing challenges with style, rely on Business Writing Makeovers.
Would you like to learn how to get decision makers to read your documents? Would you like your materials to be placed at the top of the stack? Now you can! Learn from Laura Stack, the author of several published books, as she offers sage advice for successful business writing. Whether you're crafting cover letters, resumes, or emails, keep these five key communication principles in mind. Your writing must be: 1. Clear: free from confusion; understandable 2. Concise: short and to the point; brief 3. Concrete: specific; not vague 4. Correct: free from error; accurate; 5. Conversational: familiar; friendly
Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
"How to Take the Fog Out of Business Writing" shows you how to save time, money, and energy for your business. It introduces you to The 10 Principles of Clear Statement; 24 simple ways to lift fog and improve your writing; the Fog Index scale; and how to measure the complexity of your writing. Plus, 18 of the most commonly asked questions about business writing and helpful clear writing exercises to help you sharpen your business writing skills.