Release on 2015-05-03 | by Wolfgang Schaefer,JP Kuehlwein
Secrets of the Ueber-Brands
Author: Wolfgang Schaefer,JP Kuehlwein
Pubpsher: Kogan Page Publishers
Category: Business & Economics
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate the marketing professional just as much as those who are simply curious as to how premium brands tick.
The Pioneer 1852 Narrative of Women's Lives in the Christian Tradition
Author: Julia Kavanagh
Pubpsher: Wipf and Stock Publishers
In early 1852, Irish novelist and women of letters Julia Kavanagh (1824Ð1877) produced her Women of Christianity, Exemplary for Acts of Piety and Charity. It was the first volume of its kind attempting to tell the story of women remarkable for character, intellect, and excellence, who had flourished under the fostering influence of the Christian faith from New Testament to her own. Though subsequent developments in critical historography and feminist theory have transformed the disciplines of women's studies and Church history in recent generations, Kavanagh's pioneer work deserves long overdue attention in both fields. With skill and conviction offering a narrative of women's lives across the ages, she finds her own rightful place within that Christian Tradition. Some of the lives featured in Women of Christianity: Ð Vibia Peupeta, early North African Christian Martyr Ð Macrina the Elder, brider of family and monastic community Ð Teresa of Avila, Carmelite nun and author of The Interior Castle Ð Elizabeth Fry, English Quaker and pioneer of prison reform
France's New Deal is an in-depth and important look at the remaking of the French state after World War II, a time when the nation was endowed with brand-new institutions for managing its economy and culture. Yet, as Philip Nord reveals, the significant process of state rebuilding did not begin at the Liberation. Rather, it got started earlier, in the waning years of the Third Republic and under the Vichy regime. Tracking the nation's evolution from the 1930s through the postwar years, Nord describes how a variety of political actors--socialists, Christian democrats, technocrats, and Gaullists--had a hand in the construction of modern France. Nord examines the French development of economic planning and a cradle-to-grave social security system; and he explores the nationalization of radio, the creation of a national cinema, and the funding of regional theaters. Nord shows that many of the policymakers of the Liberation era had also served under the Vichy regime, and that a number of postwar institutions and policies were actually holdovers from the Vichy era--minus the authoritarianism and racism of those years. From this perspective, the French state after the war was neither entirely new nor purely social-democratic in inspiration. The state's complex political pedigree appealed to a range of constituencies and made possible the building of a wide base of support that remained in place for decades to come. A nuanced perspective on the French state's postwar origins, France's New Deal chronicles how one modern nation came into being.