In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
How much do you actually know about New York City? Did you know they tried to anchor Zeppelins at the top of the Empire State Building? Or that the high-rent district of Park Avenue was once so dangerous it was called "Death Avenue"? Lively and comprehensive, Inside the Apple brings to life New York's fascinating past. This narrative history of New York City is the first to offer practical walking tour know-how. Fast-paced but thorough, its bite-size chapters each focus on an event, person, or place of historical significance. Rich in anecdotes and illustrations, it whisks readers from colonial New Amsterdam through Manhattan's past, right up to post-9/11 New York. The book also works as a historical walking-tour guide, with 14 self-guided tours, maps, and step-by-step directions. Easy to carry with you as you explore the city, Inside the Apple allows you to visit the site of every story it tells. This energetic, wide-ranging, and often humorous book covers New York's most important historical moments, but is always anchored in the city of today.
* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
Virtually all Macintosh applications use sound. Now comes Apple's definitive guide to creating programs that use sound effectively. It is a complete reference to programming sound and music into Macintosh applications, covering the utilization of those parts of the Macintosh Toolbox that are used to record and play back sounds.
Denis O'Dell, one of the original Apple Corps directors and producer or associate producer of a number of the Beatles' films - including A Hard Day's Night, Magical Mystery Tour and Let It Be - has at last written the account of his relationship with the Fab Four from when he first met them in 1964 to the group's demise and beyond. A longtime friend, collaborator and business associate, he was on location in Spain with John during the shooting of How I Won the War, hosted the press conference with the Beatles in New York for the launch of Apple, was invited by the group to join them at the Maharishi's meditation academy in India, worked with Ringo on The Magic Christian and witnessed at first hand the band rehearsing, performing and recording. The book offers new insight into the dynamics of the most famous pop group in history, including the prodigiously creative songwriting partnership of Lennon and McCartney, the band's personal and working relationships - in the recording studio, on tour, in Apple's London offices and during filming - their attempts to live relatively normal lives at the height of Beatlemania, as well as their final break-up at the end of the decade. Illustrated with many previously unpublished photographs from Denis O'Dell's personal collection, including pictures taken in India with members of the group, At the Apple's Core is an intimate, revealing, entertaining and often moving examination of the phenomenon that was the Beatles as perceived by a genuine insider. It is essential reading for all true fans and an indispensable addition to any Beatles library.
Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs' products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steve's Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahney's book is a rich and insightful examination of a man who was at once a business poineer, and a cultural icon.
Kids interact with these 25 memorable messages that teach about values by reading from the Bible, discussing it, and preparing simple snacks that remind them of what God said. These resources are ideal for quick lessons or attention-getting visuals to supplement existing lesson materials. Just use items from your kitchen, craft basket, or tool chest to create lessons that fascinate children, illustrate a biblical truth, and deliver memorable messages your kids will love.
There?s a killer in the orchard? and he?s rotten to the core. INCLUDES RECIPES Meg Corey has come to the quaint New England town of Granford, Massachusetts, to sell her mother?s old colonial home and apple orchard. Instead, she becomes embroiled in development plans that include her land?and her former flame from Boston. When he?s found dead in the new septic tank on her property, the police immediately suspect Meg, whose only ally in town is the plumber Seth Chapin. Together, they?ll have to peel back the layers of secrecy that surround the deal in order to find the real murderer? and save the orchard.
For ages 4-8. In this delightful story of familial bonding, Gram teaches Sam that the best thing to do with the biggest, reddest apple of the harvest is to carve an apple head with it, just as her Native American grandma had taught her.
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
The inside story of Apple Computer which reveals new information about the bitter struggle between founder Steve Jobs and his successor John Scully; details a secret memo from Bill Gates that could have changed Apple's fortunes and uncovers secrets that top industry leaders would have preferred to keep buried, about their role in Apple's downfall.
With Apple Delights Cookbook: Catholic Edition, Karen Jean Matsko Hood has expertly compiled some of the best recipes to be had concerning this delicious and versatile fruit. You will never regard the apple in the same way again after becoming familiar with this useful and easy-to-use new cookbook. It includes page after page of exciting, surefire apple recipes and features Bible verses, prayers, and reflections for the Catholic reader to enjoy and reflect upon while cooking. Also inside are sections that discuss the characteristics of popular varieties, apple facts, folklore, festivals, a sampling of the author’s own spiritual poetry, and much, much more.
Get a taste of Gooseberry Patch in this collection of over 20 favorite apple recipes! The best of the best in a handy size! Apples is filled with irresistible recipes like apple orchard green beans, homemade applesauce and old-fashioned apple dumplings, plus lots of tips that feature our favorite fruit.
Build early reading, writing, and math skills with these irresistible class-made books! Includes easy how-to's and patterns for twelve rhyming books on the math topics you teach: Apple Counting, Shape Cat, Ladybug Subtraction, Pizza Fraction, 100th Day of School, and more. A truly innovative resource! For use with Grades K-2.