International Retailing

International Retailing

International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.

International Retailing

International Retailing

International Retailing d addresses the need for a single-authored text on the subject and is aimed at undergraduates students studying retail management.

Strategic Issues in International Retailing

Strategic Issues in International Retailing

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

International Retailing Plans and Strategies in Asia

International Retailing Plans and Strategies in Asia

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia—as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea—with a look at foreign firms’ specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

International Retail Marketing

International Retail Marketing

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

International Retailing

International Retailing

Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The text discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors.

International Retailing Theory and Research

International Retailing Theory and Research

Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist s new Strategic International Retail Expansion Model SIRE3 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eleven chapters are presented outlining theories to explain various elements of retailers international expansion. Chapters cover entry mode, global retailer s use of network advantages, born global retailer s internationalization, private label influences on internationalization, corporate branding and entry mode, longevity of international joint ventures and a special industry application of internationalization of hospitals.

International Retailing

International Retailing

International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.