NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics
"In January 2014, the United Nations' Intergovernmental Panel on Climate Change published its fifth report on Climate Change titled "Climate Change 2013: The Physical Science Basis". After analyzing reams of data, the Panel affirmed, with a startling 95% certainty, that human activity is the principal cause for observed global warming since the mid-20th century. Governments and institutions around the world have taken different approaches toward the protection of the environment and more generally in order to achieve sustainable development. In most countries, decision-makers have embraced the mantra "we need more laws and regulations to protect the environment". However, this impulse for more formal regulation has produced only modest results in generating significant behavioural changes and curbing harmful emissions and consumption patterns. In short, efforts to rely on formal regulation have proved insufficient to stop the most destructive effects of anthropogenic climate change (ACC). In response to these challenges, this doctoral thesis argues that behavioural insights drawn from cognitive psychology, Behavioural Economics and Behavioural Law have the potential to catalyze the necessary behavioural change. It is further argued that the nudges proposed by Cass Sunstein and Richard Thaler need to be enhanced in order to have the capacity to produce the requisite behavioural change as well as to mitigate some of the most destructive impacts arising from ACC. This enhancement process includes the incorporation of specific societal socio-cultural values and norms; augmented risk perception; effective communication strategies; and real-time feedback mechanisms (RTFMs) using the Internet-of-Things. Furthermore, this thesis presents the hypotheses, experimental design, and detailed results of the Social Score Experiment and the Myko App. These interventions successfully demonstrate the potential to use enhanced nudging in general and RTFMs in particular to steer collective action toward a lower carbon footprint." --
Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.
How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal.
Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues. Behavioral economists have established that people often make decisions that run counter to their best interests—producing what Sunstein describes as “behavioral market failures.” Sometimes we disregard the long term; sometimes we are unrealistically optimistic; sometimes we do not see what is in front of us. With this evidence in mind, Sunstein argues for a new form of paternalism, one that protects people against serious errors but also recognizes the risk of government overreaching and usually preserves freedom of choice. Against those who reject paternalism of any kind, Sunstein shows that “choice architecture”—government-imposed structures that affect our choices—is inevitable, and hence that a form of paternalism cannot be avoided. He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmful—and that it makes people’s lives better and longer.
Lavender was a member of Company I, 39th Infantry Regiment, 9th Infantry Division, originally arriving as a replacement in early October 1944 in the Hürtgen Forest. There are a lot of stories about the war. Some have been made into movies. If you are looking for sensationalism, you won't find it here. If you have an interest in what war was like to a 20-year-old in the Infantry, Nudge Blue comes close to describing that experience. The combat portion of this story was written directly from notes accumulated during the actual fighting. In the over 50 years since, facts about places and unit action have been verified to assure accuracy. It includes action in several places that are famousthe Hürtgen Forest, the Bulge, the Rhine River crossing at Remagen and contact with the Russians on the Elbe River. The military experience prior to combat, the post-war situation in Europe and commentary about war, in the appendices, were added later. Veterans who were in I Company of the 39th Infantry have commented favorably about Nudge Blue acknowledging it to be a faithful description of their personal experience. Lavender's experiences in combat make for fascinating, insightful reading, and an excellent companion to the late Bob Baldridge's Victory Road, showing what it was like to be an infantryman in the 9th Division.
As we grow older, we all wander back in time. The time of our youth, where the peak of our powers knew no limits. We could see beyond the horizon. Mountains to climb presented no obstacles. We could outstrip the majesty of an eagle in flight. Is there a better way to celebrate the joy of your life than by reliving our memories, dreaming our dreams? Knowing that by sharing, you can love your way through anything.
English as a Second Language instructor Trevor McCall lives with his cat in a studio apartment on the north side of Chicago. It's not a bad life but it's far from what Trevor pictured for himself at age 38. Not only is he struggling financially, he's also alone. And having been single for the last four years, he's beginning to fear it will become a permanent condition. Nice guys finish last, or so he's been told, and Trevor is definitely a kindhearted, contemplative soul. When not teaching, Trevor tries to fill his time with various cultural pursuits. And while fulfilling, he lacks that one special person to share it all with. One day Trevor and Scott-a musician he's befriended who has recently moved into his building-run into a stranger at their local pet supply store and Trevor can't keep his eyes off the handsome somewhat older man. By chance Scott later runs into the same man and decides to make contact on Trevor's behalf. It turns out he's a Greek-American named Nick who lives in their neighborhood. And he owns a beautiful Shiba Inu named Jefferson. Trevor himself spots Nick one night and from somewhere deep inside musters up the courage to approach. There is an instant rapport between them and soon they become romantically involved. Nick is everything Trevor has ever wanted in a partner, and although commitment is scary, Trevor knows that Nick is just the nudge he's needed to get his life moving forward again.
"Behavioral scientists have discovered that people predictably behave in ways unlike perfectly rational agents or utility maximizers. For example, it has been found that when people make choices, the degree to which they best pursue their own welfare or conception of the good is often influenced by the circumstances surrounding that choice. Cass Sunstein, Richard Thaler, and many others have proposed that these circumstances be consciously shaped to take advantage of these predictable patterns of behavior to get people to make choices that are best for the chooser. Put otherwise, many have suggested that choosers be "nudged" into making better choices. Perhaps more importantly, governments have made policy in line with these proposals. Most notably the US and the UK have attempted to incorporate these findings of behavioral economics by creating what are popularly known as "Nudge Units". The UK's unit (the Behavioral Insights Team) has been credited with "getting the unemployed back into work faster, helping smokers give up tobacco, and motivating procrastinators to be more punctual in paying their taxes". Many are uncomfortable with the use of nudges. Detractors describe their use as manipulative, paternalistic, or violations of autonomy or self-authorship. I share many of these concerns. In this dissertation, I look to raise two new ways of objecting to the use of nudges. The chapters will proceed as follows. In this chapter, I clarify what counts as a nudge and respond to the objection that nudging is inevitable. In the next chapter, I argue on republican grounds that the use of nudges places choice architects in a position of domination over choosers. In case some degree of domination is permissible, I will also explore what elements would distinguish permissible from impermissible nudges on republican grounds. In chapter 3, I argue that nudges can threaten the status of our actions from qualifying as achievements; and for those that still qualify, the use of nudges can make them less valuable as achievements. In the penultimate chapter, I respond to a particular defense of the use of nudges: nudges are permissible because they help one to appreciate the reasons that one has. To respond to this defense, I adopt a contemporary account of reasons to show that one either does not have reason to do what one is nudged into doing or the nudge is causally redundant in helping one to appreciate reasons. I conclude by considering how the insights that motivate the nudge project can be permissibly used."--Chapter 1
The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.
This book addresses the wave of innovation and reforms that has been called the nudge or behavioural public policy agenda, which has emerged in many countries since the mid-2000s. Nudge involves developing behavioural insights to solve complex policy problems, such as unemployment, obesity and the environment, as well as improving the delivery of policies by reforming standard operating procedures. It reviews the changes that have taken place, in particular the greater use of randomised evaluations, and discusses how far nudge can be used more generally in the policy process. The book argues that nudge has a radical future if it develops a more bottom up approach involving greater feedback and more engagement with citizens.
The concept of "nudging" has hit news headlines in recent years following the implementation of nudge policies in many parts of the world, the establishment of behavioural policy units in some countries, and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017. However, questions remain about whether nudging is an optimal approach to policy-making. This book presents a critical approach to the study of nudging to highlight the foundations, rationale and effects of current policy-making trends in the neoliberal age of behavioural economics. In this provocative book, the author presents a re-examination of the methodological foundations of behavioural economics and its consequences for addressing the deep social and economic policy challenges of our times. It is argued that, although the concept of nudge proposed by Richard Thaler and Cass Sunstein rejects the theorization of economic behaviour under models of strict rationality, nudge policies focus on methodological individualism in economic thinking and economic policy. The complexity of social and economic policy problems of the twenty-first century calls for a revision of our conceptual outlooks, and to increase recognition of the failure of methodological individualism in economics to address the unprecedented social, political, and environmental challenges of globalization. Offering a new take on the epistemological assumptions underlying behaviourally-informed policies, this book will prompt the general public to consider new ideas about the darker side of behavioural economics.
"Rahul is a dumb failure at school. His confidant, Priya, inspires him to fight out against all odds. He learns to dream. Every setback teaches him to ‘Dream On’ and discover his passion. His journey from failure to chasing his passion, ultimately leads to discovery of his life’s mission. He goes on to become a global phenomenon. Connecting the dots, he realises that each setback was a little nudge from God, to course-correct his path, and move forward. This book should inspire you to lead an extraordinary life. It portrays how God is there with us every moment, to help us discover our mission. HE is asking us to Dream On… and it would be a pity if we live our life small. "
New York advertising executive and lifelong atheist Sarah Sheppard is highly successful, in line for a partnership, and feeling on top of the world. When she's visited by a mysterious client who offers her a job to write and market a comprehensive addition to the world's religious texts, she thinks it's an elaborate joke and turns him down. But God works in mysterious ways and she quickly finds she has no choice but to take the assignment. Isolated at a remote estate in upstate New York, Sarah joins a group of scholars and theologians to compile The Addendum, but soon discovers that nothing and no one are what they appear to be. As more questions than answers mount up, Sarah has to decide whether to deny her natural skepticism or embrace that illusive idea of faith before she's nudged onto a path of no return.
When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Death is an eventuality for all of us. Perhaps it is just a transition from this life to the next one. True, the event of death can be difficult and great suffering can occur, but does it have to? Wouldn't God create a being who helps the dying to ease into their next life? History has pictured DEATH in a most terrifying way, dressed in black with a black hood over his skeletal face, carrying a wicked scythe to harvest the dead. Instead of that horrifying image, suppose he is a being of light, filled with compassion and love, wearing an expensive suit and driving a fancy car. The New Grim Reaper. The Nudge Files is the story of a man and the strange demigod who mentors him about life, death and beyond. This is a story about the being called DEATH, aka Mr. D, who is nearly all powerful, loving in his job and very curious about the strange beings known as humans. After witnessing the death of a young woman and the compassion of one Jeff Collins, who comforted her during her death throes, Mr. D befriends the man and offers him a job. Come and witness the strange and often crazy adventures of Mr. D and Jeff Collins. *Read about Jeff Collins as he investigates a mysterious intruder who is terrorizing an aging movie star. *See Jeff train in self-defense to confront a serial killer and save a woman's life. *Blast off in a rickety space ship to the Large Magellanic Cloud to witness a supernova, up close and personal, in the "good seats," to comfort an entire civilization who will be wiped out by the blast. *Witness the greatest comedian in the world, who is tired of life and wants to die. Discover the plan to save him. *Travel back in time to the US Civil War and be with Jeff on a mission to save one man who is crucial to the future of mankind. *And enjoy more adventures of Jeff Collins and Mr. D as they work to nudge the Universe back toward balance.