Shoveling Smoke

Advertising and Globalization in Contemporary India

Shoveling Smoke

DIVAn inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity./div

Shoveling Smoke

Shoveling Smoke

Reveling in outrageous shenanigans and hilariously off-kilter characters, Shoveling Smoke does for East Texas what Carl Hiaasen's novels do for South Florida. Burned-out corporate lawyer Clay Parker chucks it all and moves from Houston to a tiny firm in a dusty small town, searching for his lost integrity and a simpler life. Instead, he lands in the middle of a bungled fraud case defending the disreputable and downright nasty Bevo Rasmussen, accused of torching the stables housing his over-insured thoroughbreds. Immediately confronted with corrupt officials, crazed survivalists, an incompetent hit man, an emu, and a naked county clerk, along with an assortment of vengeful wives and great barbecue, Clay discovers that nothing is what it seems to be. By the end, our hero gets way more than he bargained for, justice (Texas-style) gets served, and the reader gets a laugh-out-loud first novel.

Shoveling Smoke

Selected Mystery Stories

Shoveling Smoke

Contains twenty-two short mystery stories by Margaret Maron, including selections that feature her recurring characters, Judge Deborah Knott, and Lieutanant Sigrid Harald.

Shoveling Smoke

The Production of Advertising and the Cultural Politics of Globalization in Contemporary India

Shoveling Smoke


The Oxford Handbook of the History of Consumption

The Oxford Handbook of the History of Consumption

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

Toward an Informal Account of Legal Interpretation

Toward an Informal Account of Legal Interpretation

Toward an Informal Account of Legal Interpretation offers a viable account of law, judicial decision-making, and legal interpretation that is as fresh as it is familiar. The author expertly challenges the dominant mode of formalist theorizing and proposes an explanatory account of legal interpretation that can profitably be understood as an 'informal' intervention. Such an informal approach has no truck with either the claims of the formalists (i.e., that law is something separate from ideology) or those of the anti-formalists (i.e., that law is nothing other than ideological posturing). Hutchinson insists that, when understood properly, legal interpretation is an applied exercise in law-and-ideology; it is both constrained and unconstrained in equal measure. In developing this informalist account through a sustained application of the 'no vehicles in the park' rule, this book is wide-ranging in theoretical scope and substance, but also accessible and practical in style.

Freddy and Gwen Collaborate Again

Freewheeling Twists on Traditional Quilt Design

Freddy and Gwen Collaborate Again

Award-winning authors Freddy Moran and Gwen Marston reunite for a follow-up to their successful Collaborative Quilting. This time the duo uses historical quilts for inspiration and collectively gives them their own modern interpretations. Separately, Gwen offers unique insights about historical formats, while Freddy imparts her extensive knowledge about color and pattern. Then the two join forces, often using well-recognized historical quilts as inspiration for new, bold, and modern interpretations. Each author shares 20 of her own creations, along with an additional 30 collaborative quilts--and every project comes complete with patterns for shapes, pieces and blocks.

Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Inside Marketing

Practices, Ideologies, Devices

Inside Marketing

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.