Release on 2008-01-01 | by Jay Levinson,Jeannie Levinson
A Simple Battle Plan For Boosting Profits
Author: Jay Levinson,Jeannie Levinson
Pubpsher: Entrepreneur Press
Category: Business & Economics
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
The ideal travel companion, full of insider advice on what to see and do, plus detailed itineraries and comprehensive maps for exploring this iconic city. Admire Old Masters at the Louvre, enjoy the view from the Eiffel Tower or take a trip to Versailles: everything you need to know is clearly laid out within colour-coded chapters. Discover the best of Paris with this indispensable travel guide. Inside DK Eyewitness Travel Guide Paris: - Over 40 colour maps, and a map of the metro and regional express railway, help you navigate with ease - Simple layout makes it easy to find the information you need - Comprehensive tours and itineraries of Paris, designed for every interest and budget - Illustrations and floorplans show the insideof the Musée d'Orsay, Notre-Dame, the Panthéon and more - Colour photographs of Paris's historic sights, museums, churches, parks and more - Detailed chapters, with area maps, cover Ile de la Cité and Ile St-Louis; the Marais; Beaubourg and Les Halles; Tuileries Quarter; St-Germain-des-Prés; the Latin Quarter; the Jardin des Plantes Quarter; the Luxembourg Quarter; Montparnasse; Invalides and the Eiffel Tower Quarter; the Chaillot Quarter; Champs-Elysées, the Opéra Quarter; Montmartre; and beyond - Historical and cultural context gives you a richer travel experience: learn about the city's history, famous Parisians, remarkable architecture, festivals, and world-class museums and galleries - Essential travel tips: our expert choices of where to stay, eat, shop and sightsee, plus useful phrases, visa and health information DK Eyewitness Travel Paris is a detailed, easy-to-use guide designed to help you get the most from your visit to Paris. "No other guide whets your appetite quite like this one" - The Independent Planning a shorter break? Try our DK Eyewitness Top 10 Paris guide. About DK Eyewitness Travel: DK's highly visual Eyewitness guides show you what others only tell you, with easy-to-read maps, tips, and tours to inform and enrich your holiday. DK is the world's leading illustrated reference publisher, producing beautifully designed books for adults and children in over 120 countries.
"Forget romance, " writes Alicia Drake, "Paris is for shoppers." Written in an upbeat and accessible style and beautifully illustrated throughout, this book is an ideal shopping guide for every visitor determined to seek out the best and latest styles--opening the doors to chic boutiques and elegant department stores, and the best places to buy half-price designer clothes.
The romance, beauty, and excitement of Paris is accessible to American travelers with this guide from someone who lived there. It includes not only the familiar Paris sites, but also the author's favorite hidden haunts. This new edition includes extensive food and wine chapters, a small Glossary of French terms, and more sidebars. More than 100 hotels and restaurants reviewed.