The Best Business Writing 2014

The Best Business Writing 2014

This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "eBay of vice." It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire. Best Business Writing 2014 includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects.

Business Journalism

A Critical Political Economy Approach

Business Journalism

Business Journalism: A Critical Political Economy Approach critically explores the failures of business journalists in striking the balance between the bottom line business model and their role in defending the public interest. Drawing on historical and political economic perspectives and analysing these in relation to critical political economic theory, the book explores failures of business journalism through the dwindling of social responsibility in the business journalist’s role in holding political and corporate power to account. Ibrahim Seaga Shaw draws on a diverse range of case studies, including: investigative journalism in The Standard Oil and Enron Scandals corporate propaganda in relation to business reporting financial Journalism and the global financial crises of the late-90s and 2008 public business journalism and subprime mortgage loans, horsemeat and bent iPhone 6 scandals ethical challenges of business and journalism from developed to emerging BRICS economies business or financial journalism? Modernity vs postmodernity, macroeconomics vs microeconomics challenges of business journalism in the digital age. Business Journalism: A Critical Political Economy Approach is essential reading for students and scholars interested in understanding the historical failings and potential futures for business journalism and those wishing to develop specialist financial, economic and business reporting in today’s globalised media landscape.

Engaged Journalism

Connecting with Digitally Empowered News Audiences

Engaged Journalism

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Journalism After Snowden

The Future of the Free Press in the Surveillance State

Journalism After Snowden

Edward Snowden's release of classified NSA documents exposed the widespread government practice of mass surveillance in a democratic society. The publication of these documents, facilitated by three journalists, as well as efforts to criminalize the act of being a whistleblower or source, signaled a new era in the coverage of national security reporting. The contributors to Journalism After Snowden analyze the implications of the Snowden affair for journalism and the future role of the profession as a watchdog for the public good. Integrating discussions of media, law, surveillance, technology, and national security, the book offers a timely and much-needed assessment of the promises and perils for journalism in the digital age. Journalism After Snowden is essential reading for citizens, journalists, and academics in search of perspective on the need for and threats to investigative journalism in an age of heightened surveillance. The book features contributions from key players involved in the reporting of leaks of classified information by Edward Snowden, including Alan Rusbridger, former editor-in-chief of The Guardian; ex-New York Times executive editor Jill Abramson; legal scholar and journalist Glenn Greenwald; and Snowden himself. Other contributors include dean of Columbia Graduate School of Journalism Steve Coll, Internet and society scholar Clay Shirky, legal scholar Cass Sunstein, and journalist Julia Angwin. Topics discussed include protecting sources, digital security practices, the legal rights of journalists, access to classified data, interpreting journalistic privilege in the digital age, and understanding the impact of the Internet and telecommunications policy on journalism. The anthology's interdisciplinary nature provides a comprehensive overview and understanding of how society can protect the press and ensure the free flow of information.

The Best American Magazine Writing 2014

The Best American Magazine Writing 2014

Our annual anthology of finalists and winners of the National Magazine Awards 2014 includes Max Chafkin's oral history of Apple from Fast Company, Joshua Davis's intimate portrait of tech pioneer John McAfee's personal and public breakdown from Wired; Kyle Dickman's haunting investigation into the preventable death of nineteen firemen battling an Arizona wildfire; and Ariel Levy's emotional account of extreme travel to a remote land—while pregnant—from The New Yorker. Other essays include Wright Thompson's bittersweet profile of Michael Jordan's fifty-something second act (ESPN the Magazine); Jean M. Twenge's revealing look at fertility myths and baby politics (The Atlantic); Janet Reitman's controversial study of the Boston Marathon bomber Dzhokhar Tsarnaev (Rolling Stone); Luke Mogelson's harrowing experience accompanying asylum seekers on a potentially deadly sea voyage to Australia (New York Times Magazine); Lisa Miller's poignant report from Newtown, Connecticut, as the town tries to cope with the aftermath of one of the nation's worst mass shootings (New York); Emily Nussbaum's critiques of gender and politics on television (The New Yorker); and Witold Rybczynski's poetic engagement with modern architecture (Architect). The collection concludes with the award-winning poem "Elegies" by Kathleen Ossip (Poetry) and "The Embassy of Cambodia," a short story by Zadie Smith (The New Yorker).

The Best Business Writing 2013

The Best Business Writing 2013

An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

The Best Writing on Mathematics 2014

The Best Writing on Mathematics 2014

The year's finest writing on mathematics from around the world This annual anthology brings together the year's finest mathematics writing from around the world. Featuring promising new voices alongside some of the foremost names in the field, The Best Writing on Mathematics 2014 makes available to a wide audience many articles not easily found anywhere else—and you don’t need to be a mathematician to enjoy them. These writings offer surprising insights into the nature, meaning, and practice of mathematics today. They delve into the history, philosophy, teaching, and everyday occurrences of math, and take readers behind the scenes of today’s hottest mathematical debates. Here John Conway presents examples of arithmetical statements that are almost certainly true but likely unprovable; Carlo Séquin explores, compares, and illustrates distinct types of one-sided surfaces known as Klein bottles; Keith Devlin asks what makes a video game good for learning mathematics and shows why many games fall short of that goal; Jordan Ellenberg reports on a recent breakthrough in the study of prime numbers; Stephen Pollard argues that mathematical practice, thinking, and experience transcend the utilitarian value of mathematics; and much, much more. In addition to presenting the year’s most memorable writings on mathematics, this must-have anthology includes an introduction by editor Mircea Pitici. This book belongs on the shelf of anyone interested in where math has taken us—and where it is headed.

Business Writing For Dummies

Business Writing For Dummies

How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers – the people you communicate withat work – are no different. So how can you make your communication stand out from the pileand get the job done? Whether you’re crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you’llfind: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a readeroff Crucial tips for self-editing and revision techniques toheighten your impact Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences

How to Write a Business Plan

How to Write a Business Plan

Step-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers. The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).

Business Writing for Results

How to Create a Sense of Urgency and Increase Response to All of Your Business Communications

Business Writing for Results

Effective writing is accessible, professional, and direct. In the business world, the best writing must be friendly but not too conversational, professional without being dry, and results driven without feeling like a “hard sell.” Business Writing for Results shows you how to write emails, reports, proposals, and other action-oriented communications that meet these standards—in three easy steps. You’ll write cleaner, more polished communications in far less time than you ever thought possible. Using engaging and thought-provoking examples and interactive exercises, the lessons in this book will help you express your ideas clearly, concisely, and persuasively. You’ll discover how to write: Proposals that generate new business Reports that illuminate key points Emails that are easy to read and respond to Training workbooks that facilitate deep understanding and results-based learning Letters that get you job interviews, business opportunities, and donations Using a reader-focused approach, you’ll learn professional tips and tricks that are easy to remember—and that work. Business Writing for Results helps you get your points across clearly, quickly, and effectively in order to produce the outcomes you want. PRAISE: “A life ring in disguise. I feel like I’m drowning at work and through this book, the rescue boat is in sight and coming my way. Thank you, Jane.” —Karen A. Polan, Senior Field Specialist, First Energy “Jane’s real life examples helped me understand the concepts.” —Christine Lotz, Product Research Technician, Hillshire Farms “After implementing several of [her] suggestions, we boosted the bottom line by 15-20 percent. Thanks, Jane.” —Denise Dennis, Office Manager, Eye Surgery Associates “Business Writing for Results is terrific! I’ve been in business for twenty years, so it takes something special to get through the haze of habit! Jane’s book does it!” —Nancy Hartman, Writer, TKR Cable “Our highest rated trainer—by far—is Jane Cleland!” —Candace Cross, Manager, Training, IBM Corporation